Critique 2 (New)

Precedence Studies

Interface Design

Idea Development

E-Menu has been designed to address many of the difficulties encountered by both business owners and customers in the dining and entertainment industry. Business owners want to maximize revenues by providing quality products and a good and efficient service, all in an enjoyable atmosphere for the customers. Customers want good service. They do not want to look trough the many at their leisure and make the best choice. E-Menu is an interactive menu, located on each table or bar, offering customers a full range of ordering and interactive entertainment services.

Currently, there are various type of electronic menu to be found in the whole world, such as touch screen, table top, wireless, portable devices, electronic menu board, private TV networks, self service food ordering kiosk. With new dining categories like fast casual emerging to meet customers' demands for great quality and fast service, many restaurant operators are looking for ways to reduce waiting times, increase average ticket, and encourage customers to return again and again.

In Malaysia, currently there is only 1 Japanese restaurant using this E-Menu system.

This is the ordering process that customer had to gone trough to order food.

When customer first sit down, there is a big menu, after flip trough the menu see is there any promotion and what food they want to eat, then customer will start to order the food, and before the customer move the mouse provided, there is a slide show of past event photos. After the mouse is moved, appear a numbers categories of menu. The food is placed according to their categories, if the customer is doubt of the categories, they have to refer back to the menu to check the categories name. Customer have to click in the categories to select the food they want and there is a visual number pad for customer to select the amount of that particular food that they want. After selecting the amount, and click 'OK', there is a small pop up window appear ask customer to confirm the order, and customer have to click 'CONFIRM' in order for their order send to kitchen.

From here, we can see that there is too many stages to go trough to order a food and some is too much and unnecessary.

This is what I want to change in the E-Menu system.

When customer sit down, there won't be any printed menu, on the screen there will be a slide show of promotion. Customer will touch the screen and it will appear the menu, customer can choose the categories they want, and select their choices. Select the amount of food and confirm, and done.

Rather then using mouse, I replace it with touch screen, as from my survey, most people prefer touch screen, rather then table top, wireless, or other devices. And rather to double confirm, confirm once is enough for customer to save trouble, because some customer didn't know and end up waiting there.